Winsper Takes Investment Stake in Radium LLC
Boston, MA (PRWEB) May 13, 2009 -- Today Winsper, a leading sales and marketing firm, announced it has taken a minority stake in Radium LLC, an interactive agency specializing in search marketing and social media. Radium was established in 2008 and is headquartered in New York with a satellite office in Winsper's headquarters located at 77 Summer Street, Boston, MA.
Radium provides a host of interactive services such as online strategy, SEO, SEM, data analysis and social media. Radium's founder, Rich Angstadt, a former employee of Winsper, decided to start Radium after working with Winsper's clients in various strategic and execution efforts for clients such as CA, Timberland PRO, and Exeter Hospital. Radium has supported Winsper clients including Quench, Black Cat Lodge, and Richardson, among others. In addition, Radium works with clients such as Nuance, Maui Jim Sunglasses and Hylighter.
Most recently, Radium and Winsper conducted a luxury web audit for the Luxury Marketing Council, the premier organization representing over 800 global brands. The results of the audit can be found at http://www.winsper.com/luxury_web_audit.
The philosophy behind the merger is: when agencies work together, the client wins. Rich Angstadt states, "Working with Winsper, we are able to deliver a complete, end-to-end solution, focused on overarching brand strategy rather than on individual service offerings. The result is a customer centric approach that delivers a better value and higher return for our clients."
Jeff Winsper states, "Radium's native language is digital. They are mindful of engaging customers and consumers to elevate and create incremental brand value. They can provide consumer insight into action and deliver demonstrable ROI. We saw this investment as an opportunity as a complimentary and integrated offering within our Customer-Driven Business Performance platform."
About Winsper
Winsper provides a Customer-Driven Business Performance platform for its clients, including a host of services such as business, sales and marketing strategy and multichannel media planning and execution. There are four solutions that support the platform -- Customer Economics, Customer Insight, Customer Brand Experience, and Customer Acquisition. Simply stated, Winsper helps companies know, find, sell, and keep their best customers, and helps new customers find them - a streamlined approach that delivers sales overnight and brand over time.
About Radium
Radium is an interactive marketing agency specializing in search marketing, search optimization and social media. They provide high level interactive consulting services that deliver measurable results. With a holistic approach to online marketing, Radium ensures technical alignment with strategic objectives. Radium is recognized as a Google AdWords qualified company.
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